Wednesday, May 2, 2012


If you are a writer, then you need to read this article: The Paradoxical Secret of Obsession-Worthy Branding. It is the first and only article that I have read about branding that discusses how creative people can create their brand. Hint, it's not the same way as other businesses, because your selling an experience (reading a book) not a product.

A fascinating article. 


  1. Oooh that was very engaging! I feel like I should read it again to really let it soak all in. I'm still working on figuring out my brand. When I try to describe my books I come up with too many words. I practice by describing the brands of my favorite authors and it helps to see how clear it is what they are selling. Hopefully, someday I'll get it down to a clear image for myself too.

    Thanks for sharing that!

  2. You're welcome. I thought it was an interesting article and food for thought as we're hearing a lot about branding from various sources.