If you are a writer, then you need to read this article: The Paradoxical Secret of Obsession-Worthy Branding. It is the first and only article that I have read about branding that discusses how creative people can create their brand. Hint, it's not the same way as other businesses, because your selling an experience (reading a book) not a product.
A fascinating article.
A fascinating article.
Oooh that was very engaging! I feel like I should read it again to really let it soak all in. I'm still working on figuring out my brand. When I try to describe my books I come up with too many words. I practice by describing the brands of my favorite authors and it helps to see how clear it is what they are selling. Hopefully, someday I'll get it down to a clear image for myself too.
ReplyDeleteThanks for sharing that!
You're welcome. I thought it was an interesting article and food for thought as we're hearing a lot about branding from various sources.
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